Market like it is 2016.
Snapchat Marketing for Businesses
Geofilter designs and strategies
Consumer´s attention is shifting.
No one clicks on every banner or opens every email anymore!
What is Snapchat?
Snapchat is a mobile photo messaging application and currently the fastest growing social network. A Snap is the main functionality of the app and is what the disappearing photos and videos are called. They last anywhere from one second up to ten seconds after being opened, then the “snap” disappears. Users can send a picture or video to a specific person, which can then either be opened once never to appear again, or the ‘snaps’ can be added to a users own ‘story’, allowing all of his or her followers to view it for 24 hours only.
Who is on Snapchat?
Repeatedly confirmed information states that over 60% of users are between the age of 18 and 34, and women make up for almost 70% of that group. This age group account for 7 out of 10 Snapchatters and is well know as ‘Millennials’ or ‘Generation Y’, a demographic marketers are spending 500% more resources to reach than all other groups combined. It is predicted that within the next 12 to 24 months Snapchat will be invaded by the older generations, similar to Facebook in 2013.
What is a Geofilter?
Geofilters are special overlays that are used to communicate the “where and when” of a Snap in a fun way, whether the users are sending it to a friend or adding it to their Story. From the user perspective, a geofilter is a design that can be used as a layer over the photograph or video taken through Snapchat, that adds particular value to the message.
For businesses and brands, the geofilter is a tool to interact with their customers in a fun and understated manner. Location, design, time and message can be used in a smart way as part of a marketing strategy to address targeted consumer groups.
You need to go where people are actually spending their time.
Attention is the marketers number one asset.
Why are Geofilters effective?
Snapchaters become your brand advocates
By spreading your brand`s logo/message/design in combination with their personal piece of content and sending it to their friends or sharing as their story Snapchatters automatically become your brand advocates.
Bring value to the viewer
Snapchatters have the ability to interact with your brand/ business in a contextually relevant and fun way.
Be where consumers are spending their time
Attention is every marketers number one asset.
High brand impressions
The value of branding impressions on Snapchat compared to impressions on any other platform is insanely high. You are placing your brand/business in a place consumers can easily access it.
Catch the consumer off guard
Geofilters catch the user’s attention and show up directly in their Snapchat account.
Affordable and effective way of marketing
Relatively low overall costs for what you get in the end.
What services do we offer?
Plan & develop a strategy
What can we help you with?
Please fill out the form below and one of our Account Managers will get in touch with you as soon as possible.